EVERY DEGREE MAKES A DIFFERENCE

NAT GEO x ARIEL
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Socials

We produced the visual and editorial content for Ariel’s “Every Degree Makes a Difference” campaign in partnership with National Geographic, including videos, photography, and articles. The campaign highlighted how lowering washing temperatures can reduce greenhouse gas emissions, telling the story of a biologist couple studying the impact of microbial shifts in the ocean and on land, indicating how small changes can have big impacts and connecting climate action with everyday choices in the home.

Launched across Europe across broadcast channels, cinemas and digital social channels, the campaign aimed for a five-degree average wash temperature drop by 2025, promoting sustainable consumer behaviour through compelling storytelling and expert collaboration.

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