WATCH ME MOVE

Sure
Research
Location scouting
Scriptwriting
Film Production
Photography
Post-Production
Socials

Global campaign for Sure deodorant featuring 30” and 60” spots that launched during the Paralympics. The films address fear of judgement in sport and fitness highlighting everyday folks who love what they do and happily ignore the haters.

Featuring a wheelchair rugby player in Jakarta, an octogenarian weightlifter, a swimmer with vitiligo, a rock climber in London, surfer in Hawaii and footballer in Manchester, Watch Me Move shows ordinary people doing the sports they love with freedom and joy.

No items found.
11%
In sales uplift in result of campaign
6 week turnaround
for the release of the Paralympics