THE WORTH OF WATER: RETURN OF THE RIVER

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Story Research
Location scouting
Scriptwriting
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Unveiled on World Water Day, this campaign for Finish and National Geographic illuminates the essential value of water through powerful human stories told across three continents. Each narrative reveals just how fundamental freshwater is to life on our planet and examines the ways that we can manage it more sustainably. The campaign delivered a suite of content including a 10-minute documentary for YouTube, alongside tailored regional stories that rolled out across National Geographic and DHL channels.

Our journey took us from the drought-ravaged Karoo in South Africa where local heroes are sourcing freshwater deep underground; to the historic Thames in London that has gone from being a sewer to one of the cleanest rivers running through major city in the world; to the crystal springs of Florida, where zoologists are rescuing and rehabilitating manatees – compelling stories that connect local challenges with a global need to reexamine our relationship with water.

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THE WORTH OF WATER: THE KAROO
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THE WORTH OF WATER: MANATEE RESCUE
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THE WORTH OF WATER: RETURN OF THE RIVER

RELATED WORK

THE WORTH OF WATER: THE KAROO
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The Karoo region of South Africa has been in drought for nearly a decade - households here survive on as little as 8 litres a day. But there is still water to be found here - hidden in cracks beneath the earth for millions of years. Gideon Groenewald and his team of engineers are experts at finding it. A campaign for Finish looking at the central role fresh water plays in our lives - and the life of the planet.
THE WORTH OF WATER: MANATEE RESCUE
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Manatees are one of Florida’s most iconic species. But they are dying at alarming rates as the seagrass beds they feed on diminish due to the overuse of industrial and domestic fertilisers and pesticides. We met the people a from ZooTampa rehabilitating distressed manatees and releasing them back into the wild. A campaign for Finish looking at the central role fresh water plays in our lives - and the life of the planet.
THE WORTH OF WATER: RETURN OF THE RIVER
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River loving ecologist and keen kayaker Dr Hannah Peck makes her way along the Thames by kayak all the way from Twickenham to central London, as she explains how the river was transformed from an open sewer in the Victorian era to one of the cleanest rivers running through a major capital in the world - and the possibilities and challenges that it now faces. A campaign for Finish looking at the central role fresh water plays in our lives, and the life of the planet.