WHAT WE CARRY FORWARD: INDO-PACIFIC

Prada
Story Research
Location scouting
Scriptwriting
Film Production
Photography
Post-Production
Socials
Editorial Articles

Year Two of our partnership with National Geographic and Prada saw us shift focus specifically to ocean ecosystems in recognition of Prada’s Sea Beyond partnership with UNESCO-IOC. This three-part campaign took us from Italy to Indonesia to Greenland with three NG Explorers looking at issues around invasive species, coral reef ecosystems and marine microorganisms.

‍

We explore the power of education and Indigenous knowledge in creating inspiring solutions that can help mitigate coral reef loss in the Indo-Pacific, invasive species in the Mediterranean, and glacier recession in the Arctic.

Titouan Bernicot, who spearheads coral reef regeneration project Coral Gardeners, head to Raja Ampat, the global epicentre of marine biodiversity, where he meets a Papuan community helping safeguard the richest reefs on the planet; Photographer Kiliii Yüyan meets Greenlandic microbiologist Aviaja Lyberth Hauptmann, who is combining science with traditional indigenous knowledge systems to develop a revolutionary new university course for Inuit students in Nuuk; photojournalist Elisabetta Zavoli meets the fishing community and Michelin star restaurateurs finding solutions to invasive Atlantic Blue Crabs in Italy.

Text Link
WHAT WE CARRY FORWARD: INDO-PACIFIC
Text Link
WHAT WE CARRY FORWARD: ARCTIC
Text Link
WHAT WE CARRY FORWARD: MEDITERRANEAN
10 million
Instagram Story Impressions per launch, per film
Over 260k views
Across films on YouTube

RELATED WORK

WHAT WE CARRY FORWARD: INDO-PACIFIC
Prada
Coral reefs are the rainforests of the seas. They account for less than 1% of the world’s ocean, they support 25% of all marine species. However, coral reefs could be the first global ecosystem to die off due to human wrought climate change. In Papua Indonesia, a local community is protecting the most biodiverse and resilient reefs left on the planet. The first of a three-part campaign for Prada examining our relationship with marine ecosystems. 
WHAT WE CARRY FORWARD: ARCTIC
Prada
National Geographic Photographer Kiliii Yüyan meets Greenlandic microbiologist Aviaja Lyberth Hauptmann, who merges scientific method and Indigenous knowledge to understand nature and our place in it. The last of a three-part campaign for Prada examining our relationship with marine ecosystems.
WHAT WE CARRY FORWARD: MEDITERRANEAN
Prada
Human-wrought changes to the biosphere are causing species to cross ecosystem boundaries en masse. The challenge now is to curb their spread. In Italy, fishing communities, restaurateurs and policy makers are developing strategies and solutions as they battle a blue crab invasion. The second of a three-part campaign for Prada examining our relationship with marine ecosystems.